BLACK VEIL BRIDES share video for cover of Sweeney Todd’s „My Friends“ via Playbill

BLACK VEIL BRIDES kicked off a new season of redemption and revenge with „Bleeders“ a cinematic music video, battle cry, and tour conceived by band leader Andy Biersack.

The „Bleeders“ single and accompanying cinematic music video, directed by Jensen Noen, coincides with the forthcoming EP of the same name, out June 21 via Spinefarm. Pre-order the Bleeders EP here.

The band has already accumulated over 5 million streams on the track and video in just a few short weeks of release, with the single already Top 30 at rock radio.

The EP is both a soundtrack and a signpost of everything BVB past, present, and future. The band’s inaugural release in a new partnership with Spinefarm boasts the title track, as well as a loving rendition of Sweeney Todd’s „My Friends“.

Today, the band has shared the video for „My Friends,“ which exclusively premiered via Playbill. Watch it here.

„From the first time I picked up my dad’s copy of the original cast recording and heard Len Cariou’s powerful and sinister portrayal of Sweeney, I was hooked on this show,“ says Biersack. „As a little kid, I would insist that all my family gather around and watch me perform songs like ‚My Friends‘ in my full homemade costume. It’s beyond a dream come true to get to do a rendition of this song and collaborate with our longtime friend and visionary director Joshua Shultz on the video. We wanted to do something that felt true to the spirit of the original and all subsequent iterations while also feeling distinctly Black Veil Brides and we are thrilled with how it turned out.“

The Bleeders Tour is currently wrapping up a successful Spring 2024 run this coming weekend. The tour transformed the band’s theatrical and allegorical tales of vengeance into real-world philanthropy, incorporating a virtual blood drive with the American Red Cross. „As Bleeders, it’s our mission to effect positive change. Help us to help others in this time of need,“ read a statement from the band, comprised of Biersack, Jake Pitts, Jinxx, Christian „C.C.“ Coma, and Lonny Eagleton.

One pint of blood can save as many as three lives. As of today, fans have pledged nearly 2,200 pints. 

Before the birth of the BVB Army, the thousands of lyric tattoos, and the gold and platinum records that followed, Black Veil Brides was simply a dark vision dreamt up by an only child in Ohio. 

He already loved Batman and KISS. Then, the striking visage of Sweeney Todd: The Demon Barber of Fleet Street, on the cover of his dad’s dusty CD (released a dozen years before he was born) kicked open the door for Biersack. Sweeney Todd cleared the way for The Phantom of the Opera, Misfits, and all that followed, culminating in the birth of Andy Black and the ascension of Black Veil Brides.  

The group’s cinematic scope and unwavering commitment to self-expression strikes a familiar chord with their fellow „bleeders“ who seek refuge (and revenge) in the power of the dark and imagination. 

There are over 160 million views of „Knives and Pens,“ an early demo committed to music video before Andy (who moved to Hollywood at 18 and lived in his car) met his band of brothers. The RIAA-certified platinum single „In the End,“ itself close to 170 million views, proved the group whose merch dominated Hot Topic before they’d even made their debut album was built to last. In 2021, „Scarlet Cross“ became their highest-charting, Top 10 single. „Fallen Angels“ went gold in 2023.  

They combine a unique identity with an unquenchable creative thirst. They’re an object of devotion for those who sing their anthems in unison, a diverse BVB Army who never surrenders. Bleeders offers a taste of what will become Black Veil Brides‘ most visceral, cinematic, and unrelenting era yet.

Black Veil Brides and their audience slash away at the darkness together, bleeders one and all. 

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